Outbound Prospecting

Outbound prospecting is the process of identifying and building a targeted list of the businesses and decision-makers most likely to need what you sell, before any outreach begins.

Bad lists waste outreach: the wrong companies, the wrong contacts, or data that's simply out of date. We start every engagement by defining your ideal customer profile in specific, practical terms: industry, company size, geography, buying signals and the roles that actually make or influence the decision.

A clearly defined ideal customer profile
Contact details cross-checked against more than one source, not a single bought list
Decision-maker mapping, not just company names

Cold Email

Cold email is a form of direct outbound outreach where relevant businesses are contacted by email to start a sales conversation and book meetings, without waiting for inbound demand.

We write and run sequences, not one-off blasts: an opening message, relevant follow-ups, and a clear point at which we stop. Messaging is personalised to the recipient's business and role, and sending is paced and structured to protect deliverability, so the goal stays a reply and a conversation, not an inbox full of unopened emails.

Sequenced messaging with planned follow-ups
Personalisation at scale, not generic templates
Separate, authenticated and gradually warmed sending setup, so your main domain stays protected

LinkedIn & Social Outreach

LinkedIn and social outreach uses profile-based prospecting and direct messaging to start conversations with the people who influence buying decisions, on the platforms where they're already active.

This channel works differently from email. It's built on visibility and relationship, not just a single message. We combine connection requests, relevant engagement and direct messages in a sequence, so outreach feels like a professional introduction rather than a cold pitch. For many industrial and B2B buyers, this is where a first conversation is most comfortable to start.

Profile-based prospecting on LinkedIn
Connection and message sequencing
Works alongside email, not instead of it

Lead Qualification & Handover

Lead qualification is where replies become real sales opportunities: every response is checked against criteria agreed with you, and the qualified ones go straight to your sales team.

This is where prospecting, email and social outreach come together, measured as qualified conversations and opportunities, not just messages sent. Every qualified lead is handed to your sales team with the context they need to follow up well.

Opportunities qualified against agreed criteria
Clean handover to your sales team, with context
Measured as conversations and opportunities, not vanity metrics

CRM & Automation

CRM and automation covers the systems and workflows that keep outreach organised, follow-ups on schedule, and reporting transparent, so nothing depends on memory.

We work inside your existing CRM where you have one, or help set up a lightweight system where you don't. Automation, including simple workflow tools like n8n, handles the repetitive parts of follow-up and data entry, which reduces manual admin and makes sure a promising conversation never quietly goes cold.

Pipeline visibility on where every conversation stands
Automated follow-up sequences
Transparent reporting on activity and results
Data handling aligned with GDPR and equivalent local rules

Digital Growth Support

Digital growth support covers supporting activity such as SEO, review generation and broader digital marketing, which reinforces the outbound engine rather than replacing it.

This is deliberately the smallest part of what we do. Outbound sales is the core; lead generation is the output; digital marketing and AI are the supporting layer. Where SEO, Google reviews or other digital activity would genuinely move the needle for your business, we'll say so. And where it wouldn't, we'll say that too.

SEO fundamentals where they support growth
Google review generation
Always secondary to the outbound engine, never the core offer

Pricing

How pricing works.

Most engagements run between around £300 and £900 a month, and some sit above that where the scope is larger. We'd rather you see the range now than spend a call finding out we're not in your budget.

That's a range rather than a price list for two reasons. The first is scope: what you're selling, where your buyers are and how much outreach it takes are different for every business. The second is that the cost of running outbound moves constantly. The data, sending and AI tooling behind a campaign are repriced by their vendors regularly, and those costs feed straight into what a campaign costs to run. We'd rather quote you against what your campaign actually needs than hold a fixed number that quietly stops adding up.

What moves the number within that range:

Your market and geography. A tight regional target list and a multi-country export push are different amounts of work.
Channels and volume. Email only costs less to run than email, LinkedIn and messaging together at higher volume.
Scope beyond outreach. CRM setup, automation or reporting work on top of the campaign itself.
Tooling and data costs. The sending, enrichment and AI tools a campaign needs, at whatever they cost at the time.
Billed monthly. Consultation and initial setup are included in your first month unless your situation needs something unusual.

After the free 20-minute call, once we understand your market, your average deal size and what a new customer is actually worth to you, we'll come back with a specific number and what it buys you each month. If the maths doesn't work in your favour, we'll tell you that instead of selling you a retainer.

Ready to see which pieces your business needs?

Every engagement starts with a conversation about your market, not a fixed package.

Book a Strategy Call